IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: SOCIALLY RESPONSIBLE ADVERTISING

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: SOCIALLY RESPONSIBLE ADVERTISING:
Business is marketing and marketing is a lot about advertising। Not just our business vision, but our advertising also should be responsible. After all, it pays to be responsible. Last month, Nivea For Men launched an advertisement for its cream, which showed a short haired, black model tossing the head of a black man with an Afro-American hair and beard. That head represented his ‘before- Nivea self’. The ad ended with the caption, “Look Like You Give A Damn…. Re-Civilize Yourself”. The ad did not go down well with the viewers as it alluded that Afro-Americans were not civilized, and people decided to not buy Nivea if it believed in such racist stuff. Nivea realized its irresponsible behaviour and quickly posted an apology on its Facebook page and withdrew the advertisement.

posted by: http://www.iipm-info-iipm.blogspot.com/2011/09/socially-responsible-advertising.html