COMMON SENSE SIMPLIFIED: BETWEEN THE BLACK AND THE WHITE

COMMON SENSE SIMPLIFIED: BETWEEN THE BLACK AND THE WHITE:


 The enduring legacy of Gaffar Market in Delhi’s Karol Bagh area is well-known to not only residents of Delhi but even to the people outside Delhi. It’s a grey market per se that stands for mobile phones, cameras, television sets, accessories and garments at a much cheaper rate than that available at the authorised shops. One should drop the notion that the products in Gaffar market are backdated; in fact, when iPhone was launched, it reached the market months before it was available at Apple’s stores! Nikon, Microsoft, Olympus, Tag Heuer – you name it – it’s all dumped in the grey markets of India at much less cost and there by attracting shopping bonanza. The electronics companies are clueless on how to beat the grey market, as it is continuously eating away their market share pushing down their sales through authorised dealers. Apart from slashing prices and rolling out value added services, the producers also trying to rope in shops in other grey markets like in Delhi’s Palika Bazaar, Mumbai’s Heera Panna or Kolkata’s Fancy Market.

Read more:   http://prasoonsmajumdar.blogspot.in/2012/07/between-black-and-white.html