The Fascinating World of Marketing: POWER PLAY

The Fascinating World of Marketing: POWER PLAY:

 I am sure you have not taken the above advice seriously unless you have already built a comfortable nest-egg and wish to retire early! Actually, there is a different, more advanced version of the game too that you must learn about. I recently met the Director, H.R. – a Japanese - of a multinational consumer durables company. When I reached the reception area the gentleman promptly came to receive me and escorted me into his office. On conclusion of the meeting he came out yet again upto the foyer to see me off. While for Japanese this is a part of their cultural fabric, if an Indian high up does this, you can be sure that he is playing, even if subconsciously, a top level game called, “Let’s pretend I am not more important than you.” If you play this well, the world is your oyster. Be warned, however. To be a master of this game, you really have to be dead important already. Else, for example, if I start playing this game, being the editor of a niche magazine, I will sound rather phoney.

Read more:   http://kk-srivastava.blogspot.in/2012/10/power-play.html