Passionate About India: Unfair to pull Akhilesh down that soon!

Passionate About India: Unfair to pull Akhilesh down that soon!:

 UP elections have always been intriguing and most of the times for the wrong reasons. This is one state where political leaders have always been riddled with controversies, be it from criminalized and caste-based politics, to corruption and scams. But this year, controversy seems to have taken a new shape. With the rise of a young and dynamic leader in UP, the scenario here would change soon. Against expectations, Samajwadi Party (SP) suddenly came out and swept the elections. This sweeping victory cannot be credited to anyone else other than Akhilesh Yadav – a young politician who never projected himself as the Chief Minister, even after the victory. But then, SP read the minds and hearts of the electorate and decided to make Akhilesh the CM. And thus a new star was born in Uttar Pradesh!

Read more:   http://arindamchaudhuri.blogspot.in/2012/03/unfair-to-pull-akhilesh-down-that-soon.html

Passionate About India: Unfair to pull Akhilesh down that soon!

Passionate About India: Unfair to pull Akhilesh down that soon!:

 UP elections have always been intriguing and most of the times for the wrong reasons. This is one state where political leaders have always been riddled with controversies, be it from criminalized and caste-based politics, to corruption and scams. But this year, controversy seems to have taken a new shape. With the rise of a young and dynamic leader in UP, the scenario here would change soon. Against expectations, Samajwadi Party (SP) suddenly came out and swept the elections. This sweeping victory cannot be credited to anyone else other than Akhilesh Yadav – a young politician who never projected himself as the Chief Minister, even after the victory. But then, SP read the minds and hearts of the electorate and decided to make Akhilesh the CM. And thus a new star was born in Uttar Pradesh!

Read more:   http://arindamchaudhuri.blogspot.in/2012/03/unfair-to-pull-akhilesh-down-that-soon.html

Typos: FIGHT THE GOOD FIGHT

Typos: FIGHT THE GOOD FIGHT:

 Other well meaning fools, nearly 100,000 strong and counting, have gone on to Aircel’s campaign website and ‘joined the roar’. Forgive me folks, I know you are well-intentioned people but what good is your name on a tiger’s picture that says ‘you’re roaring for the tiger’ for a tigress roaring in agony in the forest. Her bleeding paw is caught in a steel-jawed trap. Footsteps hurry towards her. They don’t bode well. She tries to shake her paw free but the steel-jaws bite deeper. She struggles some more. In desperation, she gnaws through her trapped front paw… her anguished roars seem to draw blood from the hills that surround her. But alas, it’s too late... the poachers, bedraggled men with a hungry look in their eyes surround her and spear her with crude lances… she turns around to fight, snarling and swiping with her free paw, but in vain. Her strength ebbs… the roaring shudders to a muffled groan and a once magnificent beast is reduced to a lacerated lifeless body. Her beautiful skin is cut open by the men, its organs and bones removed with an efficiency that tells you that these men have done this earlier… and will do it again.

Read more:  http://prashantobanerji.blogspot.in/2012/03/fight-good-fight.html 

COMMON SENSE SIMPLIFIED: CASH FOR FLAT

COMMON SENSE SIMPLIFIED: CASH FOR FLAT:

 If black money is the biggest predicament for the nation, the real estate sector is the biggest catalyst for the same. As it is an open secret that no real estate deal (particularly land deals) is virtually possible without black money. Not only we lack strong regulations to plug the loopholes, but also we allow the entire system to thrive through our existing laws. No wonder, in 2011, real estate was seen as the most corrupt sector during a survey by KPMG with 32 per cent of respondents agreeing to the fact.

Read more:   http://prasoonsmajumdar.blogspot.in/2012/03/cash-for-flat.html

COMMON SENSE SIMPLIFIED: CASH FOR FLAT

COMMON SENSE SIMPLIFIED: CASH FOR FLAT:

 If black money is the biggest predicament for the nation, the real estate sector is the biggest catalyst for the same. As it is an open secret that no real estate deal (particularly land deals) is virtually possible without black money. Not only we lack strong regulations to plug the loopholes, but also we allow the entire system to thrive through our existing laws. No wonder, in 2011, real estate was seen as the most corrupt sector during a survey by KPMG with 32 per cent of respondents agreeing to the fact.

Read more:   http://prasoonsmajumdar.blogspot.in/2012/03/cash-for-flat.html

Typos: IN DEFENCE OF IDOLS

Typos: IN DEFENCE OF IDOLS:

 Some might say that Imran said so, if he did, because in spite of his Oxford education, Imran is a tribal at heart. And like his brothers from the gun-toting badlands around the Khyber often settle clan disputes by pitting two fighting mountain mastiffs from each clan against each other, instead of shedding human blood, Imran too might have thought it a fair, if impractical idea.


Read more:   http://prashantobanerji.blogspot.in/2012/03/in-defence-of-idols.html

COMMON SENSE SIMPLIFIED: PUBLIC WORKS DISASTER

COMMON SENSE SIMPLIFIED: PUBLIC WORKS DISASTER:

 The fact that most of the PWD officers are corrupt and the mafias are linked to the bureaucrats and politicians makes it extremely difficult to curb the menace. Further, judicial delays have been acting as a catalyst in giving a free run to this nexus. There are times when one can see a glimmer of hope, when a corrupt PWD official in Dewas in Madhya Pradesh was slapped a fine of Rs.5 crore and three years of incarceration by the local judge as an exemplary punishment as a bulwark against corruption. But then as I said, it is just a glimmer, similar verdicts has to come up from the judiciary that will not only stall the penetration of corruption, but also create right precedence in the minds of the perpetrators.

Read more:   http://prasoonsmajumdar.blogspot.in/2012/03/public-works-disaster.html

Passionate About India: Kill them, but don't hike the fares... The world o...

Passionate About India: Kill them, but don't hike the fares... The world o...:

 If just inflation would have been adjusted into fares these ten long years – not having done even that, I repeat, is almost criminal – then the railways would have been richer by 25000 crore rupees per year! Compare that now to the meagre 450 crore rupees that is required to phenomenally reduce the 60-70% deaths which occur on railway crossings! The money thus earned would have not only taken care of all our safety related expenses but also the pathetic speed of growth of Indian Railways since the British left India (for comparison’s sake, China every year adds five times more new tracks than India).

Read more:   http://arindamchaudhuri.blogspot.in/2012/03/kill-them-but-dont-hike-fares-world-of.html

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: Union Budget 2012-13: GOES UP Vs GOES DOWN

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: Union Budget 2012-13: GOES UP Vs GOES DOWN:

Following are some of the key highlights of the Union Budget 2012-13, presented by Finance Minister Pranab Mukherjee in the Parliament on Friday.

Tax burden for individuals to come down: Income tax exemption limit raised from Rs 1,80,000 to Rs 2,00,000; 10 per cent tax for 2-5 lakh income; 20 per cent for 5-10 lakh and 30 per cent beyond Rs 10 lakh; Savings bank account interest up to Rs 10,000 exempted from tax.

Read more:  http://iipm-info-iipm.blogspot.in/2012/03/union-budget-2012-13-goes-up-vs-goes.htmlhttp://iipm-info-iipm.blogspot.in/2012/03/union-budget-2012-13-goes-up-vs-goes.html

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: Union Finance Minister Pranab Mukherjee in his Uni...

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: Union Finance Minister Pranab Mukherjee in his Uni...:

According to Union Budget 2012-13, for the Indian economy this was a challenging year. A number of global and domestic factors militated against the growth that had revived in the last two years. But India has thrived under challenges and India will do so now. The sovereign debt crisis in the Euro Zone intensified, political turmoil in Middle East injected widespread uncertainty, crude oil prices rose, an earthquake struck Japan and the overall gloom refused to lift.

Union Finance Minister in his Union Budget 2012-13 has increased the basic customs duty on standard gold bars; gold coins of purity exceeding 99.5 per cent and platinum from 2 per cent to 4 per cent and non-standard golds from 5 per cent to 10 per cent, In sync, basic duty on gold ore, concentrate and dore bars for refining is being enhanced from 1 per cent to 2 per cent. On the excise side, duty on refined gold is being increased in the same proportion from 1.5 per cent to 3 per cent.

 

Read more:   http://iipm-info-iipm.blogspot.in/2012/03/union-finance-minister-pranab-mukherjee.htmlhttp://iipm-info-iipm.blogspot.in/2012/03/union-finance-minister-pranab-mukherjee.html

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: IIPM: A leader in Academic excellence

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: IIPM: A leader in Academic excellence:


 IIPM being a leader in Academic excellence is a part of this growth and is serving its better than the best MBA graduates to biggest names in India Inc. over the last 35years of its presence. Our students can be found in every function of an organization in Fortune 500 companies with no geographical boundaries. In addition IIPM now with its international placement offices has started to focus on international placements as we have seen our students after being employed for some years in national locations move out for prospects abroad and are working at senior levels in countries like Singapore, America, Australia, Dubai, London, Canada and the list is endless. In the current year the highest national package for an IIPM student was Rs. 12 lacs and seven students were selected. Our national recruiters are leaders in their industries like Consulting; Price Waterhouse Coopers, Deloitte Consulting…, Banking; Citibank, ICICI Bank, HSBC, Standard Chartered, HDFC, ABN Amro, Kotak Bank, American Express…, Financial and Research services; Evalue serve.com,Copal Partners, WNS Global, Pipal Research, IMRB, Karvy Consultants, Prudential ICICI, G.E Money, Citifinancials…, Consumer products; Eveready Industries, Asian paints, HLN, Berger paints, LG, Bluestar ... , Insurance; ICICI Prudential, Bajaj Allianz, Met Life, Tata AIG, Aviva Life, Birla Sunlife… , Information Technology and services ; Oracle Corporation, HP, IBM, Intel, HCL, Hutchison… And many more industry leaders like Yamaha Motors, Essar Group, DLF universal, Shaw Wallace, Sahara India, Reliance Communications, Anand rathi, NEI, Bharat Shell, Malwa Group…

Read more:   http://iipm-info-iipm.blogspot.in/2012/03/iipm-leader-in-academic-excellence.htmlhttp://iipm-info-iipm.blogspot.in/2012/03/iipm-leader-in-academic-excellence.html

Passionate About India: If you thought India has a problem with election f...

Passionate About India: If you thought India has a problem with election f...:


 Unlike in India, where election funding is mostly clandestine and is funded primarily with black money, the US electoral system has been legally endowed with formal procedures to direct cash flows into the system, especially for election campaigns. On hindsight, it might appear that therefore, the elections held in the US would be quite transparent and money would play a moderate role in deciding the final winner. Unfortunately, the fact is that irrespective of how transparent the election process might be, money power is quintessential for any political party or any Presidential candidate to perform well in the elections – that in itself undermines the true essence of democracy! Today, the underlined fact is that globally, it is money that makes one win the elections, (and this has been proved through various studies). Period!

Read more:  http://arindamchaudhuri.blogspot.in/2012/03/if-you-thought-india-has-problem-with.html 

Typos: HARD MEN PLAY HARD BALL!

Typos: HARD MEN PLAY HARD BALL!:

.Besides setting kettlebell records, Steve Cotter has spent years learning and teaching Hsing Yi Chuan, an internal martial art similar to Tai Chi Chuan and has training videos that cover body weight training and weight training. So now that you have a measure of the man, here’s what he had to say when I asked him if a kettlebell really was king of the gym heap…

Read more:    http://prashantobanerji.blogspot.in/2012/03/hard-men-play-hard-ball.html

COMMON SENSE SIMPLIFIED: CASHING ON CLAIMS

COMMON SENSE SIMPLIFIED: CASHING ON CLAIMS:

 The frauds in the insurance are nothing new but what is new is the alarming rate at which it has been growing over the past few years. The frauds range from clients’ registration through reinsurance to claims – which at times have been engineered by causing intentional loss of insured assets. The bottom line is that these frauds cost the insurance companies more than otherwise.


Read more:   http://prasoonsmajumdar.blogspot.in/2012/03/cashing-on-claims.htmlhttp:

COMMON SENSE SIMPLIFIED: NO DEFENSE FOR DEFENCE

COMMON SENSE SIMPLIFIED: NO DEFENSE FOR DEFENCE: .


 In the same lines, Central Vigilance Commission's (CVC) investigation on Border Roads Organization’s (BRO’s) Project Deepak unearthed evidences of lack of transparency, dearth of quality control, manipulations with tenders and use of inferior quality of materials in constructing bridges and roads. These substandard roads are alarming especially in the context of Chinese advancements in building world class infrastructure alongside the borders! The CVC report demonstrates financial irregularities in excess of Rs.100 crores, apart from shoddy work produced to build vital roads and bridges. However, no story would be complete without the mention of Operation West End. In this case, a notorious nexus between the ministers of National Democratic Alliance (NDA) and army top brass dovetailed to take bribes that eclipsed four per cent of tens of thousands of crores of total defence contract amount. Last year in January, a former army vice chief Lt-General was found involved in a land scam that robed the government of 0.96 acres of prime defence land worth Rs.45 crore in the Pune cantonment area.

Read more:   http://prasoonsmajumdar.blogspot.in/2012/03/no-defense-for-defence.html

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: A Planman Group and Arindam Chaudhuri initiative, ...

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: A Planman Group and Arindam Chaudhuri initiative, ...:

 ABOUT PLANMAN GROUP: With a vision to offer world-class solutions and support diverse business models and entities, the Planman Group strives to deliver significant advantages and value to its clients and partners through innovative services and flexible solutions. Planman’s team of specialists have honed their expertise in diverse fields, such as Management Education, Market Research, Public Relations, Advertising & Branding, HR Consulting & Advisory, Training & Development, Search and Selection, Outsourcing, etc. The Planman workforce works aggressively on innovation, dynamism, knowledge enhancement and customer centricity.

Read more:   http://www.iipm-info-iipm.blogspot.in/2012/03/planman-group-and-arindam-chaudhuri.html

Advertising - Big Idea: EMOTIONS VS. RATIONALITY

Advertising - Big Idea: EMOTIONS VS. RATIONALITY:

Interesting is actually the viewpoint of the Chief Marketing Officer (Financial Services) of the Aditya Birla Group, Ajay Kakar. When asked whether he would withdraw the ad after Yuvi's illness, he flatly refused and commented, “No! Why? A day after the commercial went on air, Yuvi tweeted that he was looking forward to the ad and wants to return to his old form. In fact, when the ad was shot last September, Yuvi's mom was also present and was happy to see a brand presenting the story of her son.” The star cricketer also seemed happy (and relieved) to be in Boston, where unwarranted sentimental tsunamis are thankfully missing! 

Read more:  http://monojitlahiri.blogspot.in/2012/03/emotions-vs-rationality.ht  

The Fascinating World of Marketing: ‘LUST-HAVES’ FOR THE LOVE-STRUCK

The Fascinating World of Marketing: ‘LUST-HAVES’ FOR THE LOVE-STRUCK:


In another international survey, a majority of the young women (18-25) commented that they would opt for large frontal assets than high IQ; a third were willing to swap intelligence for more ample assets, while a quarter felt bigger busts would make them feel happier. Nearly 60% respondents believed that men would be more interested in them if they were well endowed. Naturally, in your face women’s sexuality is ubiquitous – on ramps, big screen, idiot box, videos,even on the street. 

Read more:   http://kk-srivastava.blogspot.in/2012/03/lust-haves-for-love-struck.html

Business is Marketing: I'M NOT AFRAID

Business is Marketing: I'M NOT AFRAID:

The one quality that is most essential for success is ‘courage’. As Winston Churchill once said, “Courage is rightly esteemed the first of human qualities… because it is the quality which guarantees all others.” On the 8th of every March, we celebrate the ‘International Women’s Day’ and the one thought that comes to my mind about women leaders is – would we as women have achieved more if we were more courageous? The answer is a resounding ‘YES’! My favorite leader Sheryl Sandberg, the COO of Facebook since 2008, while speaking at the graduation ceremony of an all-girls college, asked the young girls to answer one question, “What would I do if I were not afraid?” If they answered this question honestly and did all the things they wanted to without being scared of consequences, scared of what others would think, scared to tread the untrodden path; the results would be dramatic, for they could do much more, take more responsibilities and in the process, be better leaders. The reason a lot of women aren’t seen in top leadership positions is because they are afraid… afraid of making their own rules in a “man’s world”. It is not that they are less talented, or that they have less experience and less opportunities; it’s mostly because they are not bold enough to take that extra step. If you want to change the world, if you want to stand out and make a place for yourself, then you must also have the courage to make your own rules and live by them. Women who did that not only achieved personal success but also made the world a better place.

Read more:  http://rajitachaudhuri.blogspot.in/2012/03/im-not-afraid.html

Business is Marketing: I'M NOT AFRAID

Business is Marketing: I'M NOT AFRAID:

The one quality that is most essential for success is ‘courage’. As Winston Churchill once said, “Courage is rightly esteemed the first of human qualities… because it is the quality which guarantees all others.” On the 8th of every March, we celebrate the ‘International Women’s Day’ and the one thought that comes to my mind about women leaders is – would we as women have achieved more if we were more courageous? The answer is a resounding ‘YES’! My favorite leader Sheryl Sandberg, the COO of Facebook since 2008, while speaking at the graduation ceremony of an all-girls college, asked the young girls to answer one question, “What would I do if I were not afraid?” If they answered this question honestly and did all the things they wanted to without being scared of consequences, scared of what others would think, scared to tread the untrodden path; the results would be dramatic, for they could do much more, take more responsibilities and in the process, be better leaders. The reason a lot of women aren’t seen in top leadership positions is because they are afraid… afraid of making their own rules in a “man’s world”. It is not that they are less talented, or that they have less experience and less opportunities; it’s mostly because they are not bold enough to take that extra step. If you want to change the world, if you want to stand out and make a place for yourself, then you must also have the courage to make your own rules and live by them. Women who did that not only achieved personal success but also made the world a better place.

Read more:  http://rajitachaudhuri.blogspot.in/2012/03/im-not-afraid.html

Typos: THE WAY OF THE WARRIOR... AND THE WAY TO WALK IT

Typos: THE WAY OF THE WARRIOR... AND THE WAY TO WALK IT:

A few weeks ago watching television was a bit like being on Channel One during the Cold War. Every channel worth watching was showcasing some aspect of Russian ingenuity. Take the History Channel for instance. They have this series called Deadliest Warrior which throws warriors from different cultures and civilisations against each other. They compare weapons and tactical trends and physical skills and strengths through statistical data analysis. Then the warriors are pitted against each other through computer generated simulations and a final dramatised battle that decides the winner. Spartan versus Ninja, Shaolin Monk versus Maori Warrior and so on… you get the idea. But that day, they had two cold war buddies locked in battle - The celebrated Green Berets who fought under the star spangled banner and inspired Hollywood hits by the dozen and score took aim in the red corner while the Spetsnaz, the secretive special forces of the erstwhile Soviet Union and the current Russian Federation, spat out a matchstick at them; Special ops speak for throwing down the gauntlet, I guess.

Read more:  http://prashantobanerji.blogspot.in/2012/03/way-of-warrior-and-way-to-walk-it.html

COMMON SENSE SIMPLIFIED: CASHING ON CLAIMS

COMMON SENSE SIMPLIFIED: CASHING ON CLAIMS:

According to the research done by a Pune-based company called Indiaforensic – the total loss by all the players put together is a substantial Rs.30,401 crores during 2011, which is about 9 per cent of the industry size! IRDA facts show that sum total of premium received by the industry (all segments of insurance put together) in 2011 has been Rs.3.5 lac crores. The bulk of the brunt has been borne by life insurance sector with 86 per cent of the accumulated fraud, while the remaining is tagged to general insurance segment. Th e last 5 years witnessed increase of massive proportion that has doubled for life insurance and 70 per cent rise for general insurance – as 5 years ago total loss for life insurance companies was a staggering Rs.13,148 crores while for general insurance, it was Rs.2,140 crores.

Read more:  http://prasoonsmajumdar.blogspot.in/2012/03/cashing-on-claims.html

Passionate About India: 1982-2012: TEN DECISIVE CHANGES IN INDIA

Passionate About India: 1982-2012: TEN DECISIVE CHANGES IN INDIA

Many political pundits and scholars are ascribing many reasons for this latest series of defeats confronting the Congress. Quite a few have gone on to say that the charisma of the Gandhi dynasty is irrevocably fading away. Some uncharitable analysts have even started questioning the credentials of the Congress General Secretary Rahul Gandhi to lead the party during 2014 Lok Sabha elections. I personally think it is too simplistic to start drawing such conclusions every time an election happens. In 2009, when the Congress won more than 200 seats in Lok Sabha elections and about 21 seats in Uttar Pradesh, everyone hailed Rahul Gandhi as a miracle man. Now, with such heavy defeats in the assembly elections, the same sets of people are writing off Rahul Gandhi.

Read more: http://arindamchaudhuri.blogspot.in/2012/03/1982-2012-ten-decisive-changes-in-india.html

Sutanu Guru: THE SOFTEST STATE IN THE WORLD

Sutanu Guru: THE SOFTEST STATE IN THE WORLD:


About nine months before this happened, an Indian NRI couple Anurup and Sagarika Bhattacharya, working and living in Norway got a taste of European style welfare state authoritarianism. Welfare authorities of Norway accused the couple of not looking aft er their three year-old and one year-old child ‘properly’ and literally snatched them away to be placed in a State-run welfare home. Most of us in India were not even aware of this shocking violation of human rights of an Indian family!


Read more: http://sutanu-guru.blogspot.in/2012/03/softest-state-in-world.html

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: A Planman Group and Arindam Chaudhuri initiative, ...

IIPM Info B-School IIPM Admission Process IIPM Gurgaon New Delhi: A Planman Group and Arindam Chaudhuri initiative, ...:


It's a great day for the Indian real estate sector," stated Arindam Chaudhuri and urged the sector to bolster housing for the lower and middle-class. The book highlights the growth prospects and drivers for the sector through a comprehensive industry review and analysis, and features the maestros of modern Indian architecture in a never-before-seen avatar.

Read more: http://iipm-info-iipm.blogspot.in/2012/03/planman-group-and-arindam-chaudhuri.html

Passionate About India: A Budget for Rahul Gandhi

Passionate About India: A Budget for Rahul Gandhi:


- Indira Gandhi as Union Finance Minister


February 28, 1987: “Twenty nine years ago, presenting the country's Budget, Jawaharlal Nehru told this house [that...] we have to strive with all our strength for our planned development by conserving all our resources, increasing production and trying to ensure progressively a more equitable distribution and to thus raise the standards of the great mass of our people…Our principal objectives are the elimination of poverty and the building of a strong, modern, self reliant independent economy,”


Read more: http://arindamchaudhuri.blogspot.in/2012/03/budget-for-rahul-gandhi.html

Typos: JUST ANOTHER GAME! JUST ANOTHER OPINION!

Typos: JUST ANOTHER GAME! JUST ANOTHER OPINION!:


So we salvage our tattered reputation; so what if we lost the Tests, we won the CB triangular. We are still the World Champions and Sachin, Sehwag and co. are back in business, so why worry, right? There’s the small matter of looking into the future as far as VVS Laxman and Rahul Dravid are concerned, but hey, it’s all good now. Maybe we will give them a home series or two and then take a fresh look at things. As for Ravindra Jadeja and Suresh Raina, why fix what ain’t broke too bad. The captain has faith in them and what’s an Asia Cup or two between friends. Conversely, if India were not to make it to the finals, scapegoats would’ve been sought and slaughtered and a holy cow or two would’ve ended up in the tannery as well.


Read more: http://prashantobanerji.blogspot.in/2012/03/just-another-game-just-another-opinion.html

COMMON SENSE SIMPLIFIED: SUBSIDISE THE SUBSIDIES

COMMON SENSE SIMPLIFIED: SUBSIDISE THE SUBSIDIES:


Subsidies have always been the most-touted strategy among the political class, especially as it is something that is highly deceptive, completely opaque and totally off -target. This trump card is extensively used by political parties, during both elections and budget to gain mileage. Perceptibly, this policy, which was fundamentally aimed at bridging the socio-economic divide of the society, has increasingly become a tool for politicians to swing electorate towards them. But then there is no secret in the fact that only a fraction of these subsidies does actually reach the poor, thanks to our corrupt system.

Read more: http://prasoonsmajumdar.blogspot.in/2012/03/subsidise-subsidies.html