Advertising - Big Idea: EMOTIONS VS. RATIONALITY:
Interesting is actually the viewpoint of the Chief Marketing Officer (Financial Services) of the Aditya Birla Group, Ajay Kakar. When asked whether he would withdraw the ad after Yuvi's illness, he flatly refused and commented, “No! Why? A day after the commercial went on air, Yuvi tweeted that he was looking forward to the ad and wants to return to his old form. In fact, when the ad was shot last September, Yuvi's mom was also present and was happy to see a brand presenting the story of her son.” The star cricketer also seemed happy (and relieved) to be in Boston, where unwarranted sentimental tsunamis are thankfully missing!
Read more: http://monojitlahiri.blogspot.in/2012/03/emotions-vs-rationality.ht
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