Advertising - Big Idea: LETTER VERSUS SPIRIT:
The gurus of advertising have repeatedly said that underpromise, overdeliver. At least don't promise what you can't deliver. Given the killing effects of competition, is Coca Cola slowly but surely revoking the voluntary decision they had taken on a global scale? I don't have the answer to that. All I can tell is that I love the song, but won't let my kids have the drink. Over to you, gentle reader...!
Read more: http://monojitlahiri.blogspot.in/2012/02/letter-versus-spirit.html
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