Purchases are decided and made jointly. He rarely buys on impulse and plans a lot. Naturally he is game for household gadgets, family oriented consumption items, and, when single, productivity enhancing devices. He is driven by quality and buys rationally. He truly epitomizes the Raymond’s complete man. He would like to drive a diesel sedan which is neither too flashy nor too dowdy.
Read more: http://kk-srivastava.blogspot.in/2012/02/enigmatic-indian-male-consumer.html
No comments:
Post a Comment